6 Reasons Why You Should Use Magnetic Mortgage Signs

One of the best decisions you can make if you're originating mortgages is to invest in a quality set of magnetic car signs. Now...I know what you're thinking...you're not sure you'll like the look. Well, if that's true, you need to shop around a little bit and have a real professional, design and create your signs.

Before you click the "back" button or the big red "X" to close this subject for ever, let's take a minute and review some of the advantages of using this type of advertising:

1. This is a non-reoccurring expense. Just make a single one-time purchase payment and the signs are yours. There's no need to make a payment each and every month as would be required with a continuing classified ad in a newspaper or real estate magazine.

2. The signs are removable. Today, many homeowner, condo, and townhouse associations restrict and/or specify what types of vehicles and advertising is permitted in the complex. Since magnetic signs are easily removed...this solves the problem. It only takes seconds to add or remove your advertising from your vehicle.

3. Your signs can be attractive and eye-catching. Isn't that the whole purpose of your advertising? You want to stand-out from the rest and have your message noticed. Here's the key...spend some time planning the layout of your signs. Don't leave it entirely to the sign company. You know the mortgage business and the message you want to convey. You need to be 100% pro-active in the design phase. Remember to request and then review a proof before your signs go into production.

4. Your signs are low maintenance and have a long life. Yes...just follow the instructions that come with your signs. Every sixty days or so, the signs need to be removed, cleaned with warm soapy water, and then air dried. My signs have lasted for years and are as good as the day they were purchased.

5. This is a great low-cost...low-budget...mortgage origination idea. We're not talking about hundreds of dollars here. The last time I checked my local "Sign-A-Rama" franchise, the cost of a set of two (2) magnetic signs to include design layout and proof was about $80 plus tax.

6. Your signs generate an immediate response. You don't have to wait for publication dates and delivery dates required with other forms of advertising. If you've got a good message...you'll get calls immediately. Many times I have even received phone calls from people driving next to me wanting to know if they would qualify and seeking more information.

Now that's what I call an immediate response! Believe me...the signs do work and they are well worth your investment. Most calls you receive will come in that evening, which is still a great response. Your signs will pay for themselves many times over. Go for it!

Hmmm...just think...with such a nominal cost...and, if your friends and family would help...you could have a whole fleet of cars running around town displaying your mortgage message and cell phone number. Not bad! Not bad at all!

About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com/

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Do Magnetic Signs For Your Cleaning Service Really Work?

If you're a cleaning expert, you're always looking for more business. Even your biggest fans simply change jobs, move, or disappear for a number of reasons. You need to constantly bring on new customers to replace those who leave - even when you do everything right. You have to do more than just be the best at what you do -- you have to figure out a way for potential customers to understand that you run a great cleaning service and how to locate you. One of the best ways to handle this need for additional sales is to invest in a set of high-quality magnetic vehicle signs.

Take a second to learn how magnetic signs can drive more customers to your door, and imagine your clearning service reaping the rewards:

1. Your magnetic signs will generate immediate response. There's no need to wait for printing and distribution like with yellow pages or valpak advertising. With a good marketing message, you'll get calls immediately. Quite a few of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid.
You can't get much faster than that! The magnetic signs absolutely bring in the customers and they will pay for themselves in no time.

2. When someone across the street sees your sign, they assume you're worth the risk. Since someone in their neighborhood has already hired you, they'll just work directly with you and save time. Some of my clients have get asked to come next door for an estimate while they're working for their neighbor.

3. Magnetic car signs are a one time expense. After purchasing your magnetic signage, they're all yours. Unlike a lot of other advertising, there's no continued payment each and every month to keep bringing in new customers. Simply by doing the driving you already do or keeping your car parked in a good location, you are putting your cleaning business name in front of people who are in the same boat as your current customers.

4. The signs come off easily. Neighborhood associations limit the kind of signage that can be displayed. Since you can easily remove your magnetic sign - you instantly solve the problem. Just take your magnetic sign from your car, and you're in.

5. With attractive and eye-catching magnetic signs, your service stands out from the crowd and get recognized. The secret to this is paying enough attention to the layout of your car signage. You need to work with a magnetic sign company who will partner with you to create an effective marketing message. You are an expert at cleaning, and you need to partner with a magnetic sign maker who is an expert at getting you more business. Request and review a proof before your signs are done.

6. Your signs are easy-to-maintain and long-lasting. Simply follow the directions your sign maker provides. Every sixty days or so, the magnetic car signs ought to be removed, cleaned with warm soapy water, and then air-dried. A number of my clients have had magnetic signs for years that look as great as they did when they were made.

7. This is a great, cost-effective tool for attracting customers. Magnetic signage is so much more affordable than nearly every other form of advertising. The cost of a couple of magnetic signs will only run you about $80 - that's much cheaper than yellow pages or newspaper advertising.

Imagine the possibilities: since magnetic signage is so cost-effective, once you enlist the support of your friends and family , you could have a fleet of cars all around town advertising your cleaning service and phone number. That would bring in so much business you might need to expand just to keep up with the demand.

Before you pay your first dollar on your magnetic signs, though, you need to know that not all sign makers or magnetic signs are equal.

You need to get the consumer message available on http://www.magnetic-signs.info prior to selecting a magnetic sign company. You'll save yourself a great deal of effort, money, and heartache.

Daiv Russell is a small business marketing consultant with Envision Web Promotion specializing in small business marketing and internet marketing. Learn how to make your clearning service start bringing clients to your doo. Or get daily marketing tips from his Small Business Marketing Blog

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